17 10 / 2014

This week’s Student Spotlight features one of our own—former AIP employee Matt Barthel!


Matt is a student here at the University of Cincinnati majoring in marketing. His previous internship was with the Academic Internship Program as a Program Development Intern in Cincinnati, OH. The Academic Internship Program is housed in the Division of Professional Practice and Experiential Learning and offers experiential education courses that prepare students for and connect them with academic internship experiences. We were fortunate to have worked with such a diligent, hard working student!

As an intern, Matt had a variety of tasks. One was to create an employer brochure that would be handed out to potential employers as a supplemental sales tool. Along with this, Matt presented the AIP services to classrooms throughout the semester, expanding AIP’s marketing reach. Furthermore, he helped full time staff with their duties. This included anything from helping set up events like Interview day to calling employers for information. A big project he worked on was the AIP Mentoring Program, the purpose of which is to match interested students and employers in the program into a professional relationship. The student will meet with the employer they are paired with and talk about professional development. This task kept him very busy as he spent a lot of time researching existing programs and had to create guide lines in order to implement the program.

Matt’s favorite part about his internship was the people he worked with, who he says were incredibly nice. Such a warm welcome created an environment in which he could enjoy coming to work. His colleagues made his work pleasant, interesting, and helped contribute to his professional development.

            Matt feels that during his time with AIP he learned essential skills he can apply to any job he may have in the future. Along with this, he developed proficiency in Microsoft Excel, and also honed his public speaking skills through giving presentations to sell the services of the program.  

            This internship has impacted Matt by showing him the interworking of a company. He now has an understanding of how employees in a department/different departments work as a team to get projects done in an efficient manner. In the future Matt plans on pursuing a career with Cleriti, a digital marketing firm in downtown Cincinnati. We have no doubt you will succeed in whatever you set out to do—thank you Matt, and good luck to you!


17 4 / 2014

Kelly O’Brien is a Journalism major with double minors in Marketing and Economics. Kelly is an Agenda 360 intern at the Cincinnati USA Regional Chamber. The Cincinnati USA Regional Chamber is the fifth largest Chamber in the nation and represents the interests of nearly 5,000 member businesses. The Chamber provides numerous services to their member businesses and strives to create and sustain a positive business climate for the community. The Chamber’s member businesses and organizations represent approximately 310,000 employees throughout southwestern Ohio, northern Kentucky and southeastern Indiana. Agenda 360 is the regional action plan designed to transform Cincinnati into a leading metropolitan region for talent, jobs and economic opportunity by the year 2020.

Kelly’s combination of concentrations in journalism, marketing and economics perfectly complements Agenda 360’s intern tasks. Much of Kelly’s tasks involve strategic writing and marketing with an overlying focus on economic impact. Kelly and her boss both post social media content nearly every day while in the office and Kelly monitors and presents the analytics of the social media progress. Kelly is also involved with the agenda’s “Diverse by Design” initiative – a regional movement to attract and retain top, diverse talent through leveraging the resources and minds of top city leaders. At every action team meeting, Kelly is required to take notes and convey the progress, goals and findings both internally to the Diverse by Design network and externally to the chamber and other web and social media outlets.

Kelly also manages the company’s “Story Project” – a multimedia compilation of published work by individuals around the Tri-State that tells the region’s stories through written and visual expression. Kelly builds the WordPress page as the company finds content relevant to the five “Story Project” themes, and then drives traffic to the site through social media. The Story Project, Agenda 360, Vision 2015 and WCPO are running the “Through My Eyes Video Competition”, which invites people from around the Tri-State area to create videos that tell their own story for a chance to win prizes. Kelly is building social media accounts, provides input on design and communication and will contribute to marketing efforts to encourage video submission.

A final ongoing project Kelly is working on is the development, event planning and communication plan for the Cincinnati Internship Network Connection (CINC)- a talent retention program to acclimate young talent to the Cincinnati area. In addition to these projects Kelly has edited the Regional Indicators Reports, given a presentation about Yammer to other chamber members to incorporate it into the company’s universal communication strategy, written Diverse by Design updates and meeting notes, analyzed and provided results for the Diverse by Design Symposium Survey, and presented social media analytics to the marketing team.

This internship has truly inspired Kelly to seek more involvement within the city of Cincinnati after her graduation. Kelly has really admired the members at the chamber and how invested they are in the improvement of Cincinnati. Kelly hopes to someday immerse herself as these members have. Kelly has also been exposed to some of the top leaders and forward thinkers in the city through Diverse by Design meetings, and has seen the individuals who shape Cincinnati on a daily basis through their intellect and action.

This is Kelly’s sixth internship as a college student in addition to working part-time at a law firm and in marketing at the UC College of Nursing for a year. Kelly is not completely sure what she wants to do after she graduates, but she does know that she wants to stay focused on a career that involves heavy written communication skills and involves working with a higher education/entry-level age group. Kelly is deciding whether to pursue a dual master’s degree in community planning and law, or an MBA. No matter what she decides, Kelly plans to continue her education at University of Cincinnati.  She’s very interested in either service marketing or corporate talent acquisition and hopes to land another internship through the Academic Internship Program before graduation.

Very impressive Kelly! Keep up the great work!!

10 4 / 2014

Emily Lang is a senior here at the University of Cincinnati majoring in Sociology and pursing an “Experiential Learning and Practice Certificate” with the AIP program. Currently she is a sales and marketing intern for the Jorge Gurgel Mixed Martial Arts and Crossfit Academy (JGMMA) located here in Cincinnati. JGMMA’s mission is to “provide top notch training and instruction to people of all ages, fitness and skill levels to help them to help themselves.”


Emily is helping this new company build their business up through sales and marketing by using the skills she’s gained through previous experiences interning at the Make-A-Wish Foundation and the Reds Urban Youth Academy. Emily’s goal is to improve the facility’s atmosphere by making it more member-friendly. Current tasks she works on are setting up a daycare room so that parents have someone to watch their children while they workout, preparing a first-aid area that members have access to, and I re-organizing the filing system so other employees can find member information more efficiently. She has also promoted JGMMA through gaining local business sponsors for the academy’s new Women’s Self-Defense Seminar and designing flyers for the company. When Emily is not busy doing marketing for JGMMA, her responsibility is to sell memberships to potential prospects and give tours of the facility to new members.


 One of Emily’s favorite things about this internship is participating in the classes offered, such as “Muay Thai”, “Jiu-Jitsu”, crossfit, and boxing after her work shift is over. Before coming to JGMMA, Emily never took any mixed martial art or crossfit classes so this experience is completely new for her. Emily has also had the opportunity to get to know the members of the academy on a personal level and can describe to newcomers what each class involves in terms of expectations, the workout intensity, and how a class can help them reach their personal fitness goals. JGMMA is like one big family, and Emily has never been so personally involved in an internship. Emily has made a huge impact on the facility by improving it over the past several months and in turn she is gaining a tremendous amount of professional, real-world experience. Emily thanks the Academic Internship Program for opening up this opportunity to her. JGMMA has offered Emily a full-time position after she graduates. Emily is so excited and feels like no matter what she does she is prepared to enter the professional workforce because of all of her amazing internship experiences with the AIP program. 

Thanks so much Emily and congratulations!